Understand how Google Maps work
The vast majority of local searches (including for mental health pros and coaches) show organic results from Google Maps. That's why it's so vital to include this tool in your growth strategy. See how Google Maps results work:
Potential client types in a local search query, e.g., "psychotherapist Ottawa"
Google recognizes this query as a local one and displays results directly from Google Maps in the organic search result page.
The rest of the search result page is filled with search ads and other organic results.
Running an active Google Maps account increases your chances of being visible at the top of the search result page for relevant local queries.
Boost your strategy with local SEO
Almost 50% of all searches on Google have local intent. Visibility on Google Maps, as well as on-site local SEO optimization, can boost the results you get via Google Ads. These two channels create the perfect synergy effect that allows you to GROW.
SIL KEYWORDS & ON-SITE OPTIMIZATION
We use Service-in-Location keywords in your Google Ads campaigns, on your Google Business Profile, as well as on your website to increase the visibility of your business for people looking for therapy/coaching in their area.
GOOGLE MAPS MANAGEMENT
We take care of your Google Maps account, including its full setup and ongoing management to build your presence and reputation on Google Maps gradually. This is something we do every month as an integral part of our service.
LOCAL LINK BUILDING
If you want to go far and wide with your local SEO strategy, you need to get more links leading to your website from authoritative industry and local sources. We help you find websites relevant to your business/area and coordinate cooperation with them to get you high-quality backlinks.
