Marketing For Pest Control Companies:
Our 3-Step Formula to Grow Your Business
To grow your pest control business, you need an effective marketing strategy that will get more potential customers through your door on a regular basis. Discover our process:
First, we work on your brand - we optimize your website's structure, offer, and copy to make it attractive to potential clients. We may also tweak or design other elements if needed, e.g., new landing pages.
Next, we set up your presence on Google using Google Ads and local SEO strategies so that potential customers can easily find you in their area. We also configure analytics for your website to measure the effectiveness of our campaigns.
Growth & Optimization
The last step is ongoing optimization - we continually work on your presence online to generate the best results - a constant stream of new customers so that you can easily grow your pest control business.
Step 1: Great Website Design
(There Is a Formula For Websites That Sell)
Having a successful website that attracts customers like crazy is not a question of luck or some magic bullet.
It's always the result of putting several crucial elements together. And we have them all!
SALES FUNNEL
Your website should lead potential customers from the first initial interest to calling you for help with pests. Marketers call this process a sales funnel. We design websites that lead clients from the top of the funnel right to the bottom, where the client is ready to call.
EFFECTIVE COPY & OFFER
Good texts that encourage customers to get in touch with you are invaluable. We have 12+ years of experience in creating texts that grab readers' attention. However, the copy is always the result of your offer; that's why before we start writing the first sentence, we analyze and optimize your offer. This is an essential element of every successful website and company.
SUPER-SPECIFIC LANDING PAGE(S)
If you offer more than one service, each service that you advertise should have a tailor-made landing page that's devoted only to this particular type of service. We analyze your offer to see what landing pages should be created to attract more clients.
Step 2A: Google Ads For Pest Control Companies
If you run a pest control business, Google Ads (formerly Google AdWords) is the fastest way to reach potential customers and get more jobs lined up. In many cases, it's the only sales channel you need! Discover our strategy:
KWs
We target only the bottom-of-the-funnel keywords and key phrases to reach customers who are ready to call.
We lead potential clients to super-specific landing pages devoted strictly to a service they are interested in.
We craft compelling customer-focused ad copy encouraging your potential customers to take action NOW!
We continually monitor and optimize your campaigns (including conversion tracking) to ensure they keep generating the best results possible.
Step 2B: Local SEO For Pest Control
Almost 50% of all searches on Google have local intent. Visibility on Google Maps, as well as on-site local SEO optimization, can boost the results you get via Google Ads. These two channels create the perfect synergy effect that allows you to GROW.
SIL KEYWORDS & ON-SITE OPTIMIZATION
We use Service-in-Location keywords in your Google Ads campaigns, on your Google Business Profile, as well as on your website to increase the visibility of your business for people looking for therapy in their area.
GOOGLE MAPS MANAGEMENT
We take care of your Google Maps account, including its full setup and ongoing management to build your presence and reputation on Google Maps gradually. This is something we do every month as an integral part of our service.
LOCAL LINK BUILDING
If you want to go far and wide with your local SEO strategy, you need to get more links leading to your website from authoritative industry and local sources. We help you find websites relevant to your business/area and coordinate cooperation with them to get you high-quality backlinks.
Step 3: Ongoing optimization
The internet is a very dynamic environment. What worked yesterday may not work today. That's why it's crucial to continually monitor your account's and website's performance and respond to what's going on. We do that on a regular basis and use tools that give us insight into what can be improved. This way, you can stay on top of things for many months and years to come.
SESSION RECORDINGS
We use session recording software to understand what actions users are taking on your website. It's a great input showing us what can be improved concerning your landing pages.
ACCOUNT OPTIMIZATION
We continually monitor your account's performance and react to potential problems or benefit from new opportunities. Your account is in constant flux, you can't just let it run and forget about it.
MONTHLY
REPORTS
You get monthly reports summarizing our work in the past month. This way you can keep tabs on what's going on and have full insight into our work.
A Marketing Strategy Designed With Pest Control In Mind!
Unlike the majority of marketing agencies out there, we understand the pest control business because, in the past, we built one using the exact same formula! Now, we help other pest control business owners to grow and scale their businesses!
THE MAJORITY OF CUSTOMERS COMING FROM GOOGLE
ENTIRELY NEW BUSINESS STARTED FROM SCRATCH
20+ CUSTOMERS PER MONTH, BOTH B2C AND B2B
0-6 FIGURES IN SALES IN LESS THAN 2 YEARS
Our pest control brand
We can't wait to boost your business!
Together, we will help you scale your pest control business and put getting new customers on auto-pilot.
Hey, I'm Mike!
I'm a digital marketing specialist and copywriter with 12+ years of experience in various sectors, including pest control. I've run a successful pest control business for over 4 years. I will design your website, setup, and optimize your presence on Google so that you GET RESULTS. It's time to get some new customers!
Pest Control Marketing Agency: Pricing
You can choose one of three pricing plans depending on your ad budget and growth ambitions. If you're looking for something tailor-made for your company - we are happy to talk about your requirements during our initial consultation!
STEP 1:
BRAND OPTIMIZATION/NEW WEBSITE
From $799*
One-time cost
We optimize your website & offer so that it's attractive to potential clients. If you don't have a website, we create one for you based on our proven template and structure. The specific cost depends on the scope of the service, and it typically ranges between $799 and $1,299.
STEP 2:
BASIC
$499*
Build presence on Google and get up to 20 jobs per month
Monthly ad budget between $1,500 and $2,500
Google Ads management + ongoing optimization
(1 campaign per month)
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Keyword research
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Basic Google Maps management
(setup + 1 update per month)
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Live conversion tracking​
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Monthly reports
ADVANCED
$899*
Boost your presence on Google and get up to 40 jobs per month
Monthly ad budget between $2,500 and $5,000
Google Ads management + ongoing optimization
(up to 3 campaigns per month)
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Keyword research
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Full Google Maps management
(setup + 2 updates per month)
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Live conversion tracking
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Additional local SEO
support
(based on your individual situation)​
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Monthly reports
PREMIUM
$2,500+*
Conquer your local area and put getting new customers on auto-pilot. This plan and its pricing is always tailor-made for each client.
Monthly ad budget $5,000+
Google Ads management + on-going optimization
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Google Maps management
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Keyword research
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Live conversion tracking
(via Google tag on your website)
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Full on-site, local & organic SEO support
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Dedicated consultant & SEO specialist
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Monthly reports
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* Our fees are monthly, and they do not include any external costs, such as the hosting service, advertising budget, backlink-related costs, and applicable taxes (GST for Canadian companies). All prices in CAD. If you operate in a different country, ask us about the fee in your currency. We can discuss the details during our initial consultation.
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If you have a really good website, step 1 is limited just to setting conversion tracking on your website and linking it with other Google tools.
Grow your pest control business with us!
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FullyBookedPros is a digital marketing agency located in Calgary, Canada. We have but one purpose - to help professionals grow their businesses and build a constant stream of new customers.
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FullyBookedPros.com is owned and managed by Type2Sell LTD.
Contact us:
Mike Zoladkowski